Talent Brand, Talent Attraction, Employer Branding & Recruitment Marketing, Global and Senior Talent Brand Consultant, Leader

In May 2024 I was welcomed back to Pink Squid as Director of Partnerships, supporting the US operations. I’m passionate about empowering organizations and TA & EB stakeholders to differentiate themselves as an employer and drive results through game-changing creative and talent attraction strategies.

I like to say I’m in the “people business” indirectly responsible for helping thousands of people find new careers and helping companies attract and hire thousands of people over my 15+ years in the industry. 

My background is in digital marketing, employer branding, recruitment marketing, and HCM SaaS solutions, working with companies of all sizes, with an emphasis on larger, more complex clients and fast-growth organizations. 

I help companies define and position their EVP (employee value proposition); design, launch and promote a creative execution of an employer brand; drive and execute recruitment marketing strategies for high volume and hard-to-fill jobs, while constantly improving the candidate experience through mindful and effective communications and the use of relevant technology solutions.

I’m always interested in new initiatives and projects where I can make an impact and affect the trajectory of an organization. I thrive on introducing new solutions and tools that help stakeholders accomplish their goals. I enjoy identifying client and departmental needs, developing strategies that affect and benefit corporate, business, and functional level growth, and development. 

I’m proud of my network of 10k+ industry professionals, who are a mix of colleagues, clients and friends. I remain an active member and participant of various employer brand and talent acquisition associations.

When I’m not building successful business partnerships and long-term friendships, I’m a proud pet mom of two, a neighborhood helper and advocate for seniors, and a respectful voice for inclusion and belonging, and those less fortunate. For fun, you can find me scooting around on my red Vespa, discovering new people and places, while always living in gratitude. 

‍

‍