Lidl has been a disruptor from the very beginning thanks in no small part to their 33,000 colleagues up and down the country, working hard and working together to change the UK supermarket scene. 

But with so many people pitching in to make a difference, how could they possibly celebrate each colleague’s individuality while uniting them all as one incredible collective?

That’s why Lidl came to us. 

Telling Lidl’s story with a motion-led Employer Brand, we anchored our creative with a bold hero video to authentically capture the ambition and attitude that powers every team.

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