Just Eat
Tech Video Campaign
When Just Eat teamed up with Takeaway.com, it was a match made in food heaven. But with 200 vacancies open worldwide, attracting specific tech talent was tough. How could we think big to raise global awareness?
Due to the variety of roles available, a localised campaign was off the table. We needed to show that JET was far more than an app. Progression, challenge, and impact were identified as motivators for tech candidates, then personas were developed to further specify our audience.
It’s easy to think of the delivery riders, but spare a thought for the vast amount of tech experts that power this industry. By creating energetic video content that shines a spotlight on the people behind the scenes, we connected to a new audience – one for whom food is their passion, but tech is their power. We showed that while JET is a food delivery company, they are also a global tech powerhouse.
