Employer Branding

Without a strong employer brand, how can you attract and retain great people?

In a world that’s becoming more open and transparent, your reputation as a workplace has a growing impact on how employees and candidates (but also consumers and stakeholders), choose to interact with your organisation.

At Pink Squid, we have a unique approach to creating award-winning, best-in-class employer brands – and they always start with you.

Combining research, planning and creativity, we generate beautiful and authentic people-powered employer branding that stands out and speaks to whoever you want it to. We’ll also collaborate with you to articulate EVPs that unite your purpose, your values, your talent ambitions, and your overarching business strategy, with the individual needs of your people always at the forefront.

Everything we do is developed in-house by our teams of strategists, copywriters, art directors, designers, videographers and UX/UI designers, to make sure we keep brand consistency across all the elements of your employer brand.

So, whether it’s an early careers programme, an EVP recalibration, a recruitment campaign or an overhaul of your employee comms and experience – we’re on it; working hard to define and amplify your voice to the right people, in the right way, at the right time.