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TALENT IS EVERYWHERE

But opportunities for students are not.

We’ve always known that people are the ones who power brands, because without great people, what is a business left with?

And in a time where the way people work is dramatically changing – learning is vital. Not just a single qualification, but an outlook, allowing people to grow and change with the world around them.

That’s why we feel it’s important now, more than ever, to connect people to great educators. And therefore, to great opportunities and lifelong careers.

Campaigns, brands, content. It’s how we know what talent looks like, and what’s needed to excite them. Authenticity mixed with data. Passion with precision.

Because everyone needs a beginning. That’s why we’re here – for the whole journey.

 

Over the years, we’ve developed a sure-fire way of finding and getting the right message out to the right people, whether that’s college learners, undergraduates, postgrads or key stakeholders around the institution.

Plan, attract, engage, measure. Sounds simple, doesn’t it? But there’s a lot of talent teams that make it happen:

  • Audience research and insight – Whether you’re speaking to Gen-Z or adult learners, it’s important to know what your audience wants, how they feel, and how they behave.
  • Creative development – Whether it’s college or university brands, or for student recruitment campaigns, having wow creative that cuts through the noise, is vital.
    Campaign activation – Local and international campaign planning, media buying and activation, including PPC and SEM – our in-house trading desk can do it all.
  • Asset production – Brochures, stands and printed collateral, people love things they can pick up, read and touch, that’s why it’s a huge part of what we do.
    Content creation – Email and social media content, copywriting for online and offline recruitment and internal communication – communicating complex information while staying on-brand is a real skill we take pride in.
  • Film and audio production – Video is crucial to drive engagement with you and your brand. So whether you’re looking to launch a new scheme with a bang, or give potential students an insight into your campus, we’ve got you covered.
  • Tracking & analytics – Want to know your social reach? Your conversion rates? How your students interact with campaign pages? Our Data team works with you to identify your key objectives and track the ROI of your brand and campaigns.

We love a challenge, so if you think we can solve yours, email us at: education.marketing@pinksquid.com