March 3, 2014

A Recruitment First: Jaguar Land Rover Meets Snapchat

The shortlist for the 2014 Recruiter Awards is out, and we’re pleased to say that the words ‘Pink Squid’ appear eight times in total. Three nominations for Effective Employer Brand alone, in the shape of Debenhams, Jaguar Land Rover and Premier Inn.

It was also great to see our Apprentice campaign for Jaguar Land Rover in there, with three nominations. One for Best Apprentice Recruitment Strategy and two for our innovative use of Snapchat (Innovation in Recruitment and Recruitment Technology of the Year). To celebrate, we thought we’d tell you a bit about it.

First we did the science bit. Finding out who JLR’s target apprentice audience was, and then finding out where they were. And it turns out that a whole lot of them were on Snapchat. A couple of the more hip Squids knew a thing or two about Snapchat, so it wasn’t long before nearly everyone in the office was sending photos of cats to each other. Jon refused on the grounds that he is ironically cool. Tsz blocked everyone. With this new knowledge in mind, we set about doing something that had never been done before. Launched in October 2013, we used Snapchat to highlight career opportunities. Or, to be a bit more precise, JLR Apprenticeships. We could explain what we did, how we did it and how well it worked through the use of words. Instead, though, we’ll do through video.

JLR_Snapchat from Pink Squid on Vimeo.