In 2014 Walgreens, Boots and Alliance merged to become Walgreens Boots Alliance (WBA). Forming a giant, global business they evolved into the first ever pharmacy-led, health and wellbeing enterprise.
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Externally, WBA had to attract talent prepared to work in the fast-moving world of consumer products. Internally, their mission was to connect employees through a new identity, reflecting the culture of the business.
