While The White Company were growing, they also found out their team members were no longer connecting with their company culture and were leaving in high numbers. To fix this, we needed a brand that reflected their unique heritage and give their team members something to embrace. But they needed more than a culture to do this – they needed a lifestyle.
We could roll off a series of impressive statistics that prove just how successful PRIDE is. But we believe this single testimony sums it up pretty nicely.
“When PRIDE was sent around to staff via email, a quiet IT Manager came running across the office to let the HR Director know how delighted he was.” Miranda Jones, Director of People