Image
Top
October 2, 2015

Squidology: The Art & Science of Employer Branding

Squidology: The Art and Science of Employer Branding took place this week, and a huge thanks to everyone who attended – because you made it a huge success.

The day began with Tsz’s notorious morning stretching regime, and ended with a do-it-yourself cocktail kit named the Squidtini.

PS 5

In between came some important insight. Build your EVP from the inside out, be honest, involve management and get them on-board. Make sure your delivery is truthful, know when (and how) to flex it, and get a handle on measuring the impact.

From Robert Käck, we heard how EVP became a vital part of a rapidly growing King. Julie Herdman showed us how Jaguar Land Rover used employer branding to slash their cost-per-hire. And we also heard how to tread an EVP carefully through a sector as heavily regulated as investment banking, from Legal & General’s Lee Nicholls. As a bonus, Ian Gibbs, Head of Commercial Insight at the Guardian, showed us how they focus on impact rather than impressions.

Best of all, if you want to hear from Legal & General, Jaguar Land Rover and King how they put this insight into action, video of the presentations are still available to watch at pinksquid.com/event.

PS 1

But this wasn’t a sit down quietly and listen kind of event. The Q&A session saw some themes developing – namely how to balance the truth of your EVP to the ambition of your brand, and where to look for ROI. Developing your employer brand on social media was a constant theme too, as well as understanding the relationship between HR and the marketing team’s agenda.

Then it was time for speed dating, Pink Squid style. Attendees interacted with a number of stands including virtual reality and a brand new computer game named Clumsy Squid, which saw a bewinged Manj starring in banana-controlled version of Flappy Birds. Yes, really.

Networking? We’re happy to announce Squidology can help out with that too. We’ve created the world’s first pop-up LinkedIn group, open for one month only, and aimed at helping those forgetful networkers who forgot to pick up a business card after making a connection. Visit it here https://www.linkedin.com/grp/home?gid=8407874

PS 3

All that’s left to do then, is say a huge thanks to the Guardian for hosting the event in its wonderful King’s Cross offices, to our speakers, and to all those who attended. See you all again soon!

rolex submariner replica