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September 30, 2016

Squid Social Round-Up 012

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Can you hear that? It’s the collective sigh of relief omitted by Community Managers, still audible the world over, a full week after Twitter finally answered their prayers. Until now, condensing a brand or campaign message into micro-content – as if not arduous enough a task – was inhibited further by images eating into character count on the platform. But no more! Today, you can drop images into tweets and still have all 140 of those precious characters at your disposal. Hallelujah!

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A look over LinkedIn’s navigation bar piqued our interest this week, with the addition of the ‘Learning’ tab. Essentially, it’s a new product from the most serious of social networks, that aims to equip talent with new skills in business, tech and creative in an e-learning environment. There’s a free month’s trial, comprised of ‘courses’ and interviews with influencers on everything from branding to PHP.

If LinkedIn Learning is opened up to brands, we’d like to see courses paired up to job descriptions with the aim of preparing potential candidates for the tasks they may face in the role.

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The Lord truly does give with one hand and takes away with the other. Buoyed by the Twitter treat earlier in the week, Facebook went and spoiled it all by saying something stupid like ‘we might have lied about your video insights, sorry, pal’.

A mistake meant that the percentage of a video ad watched was not recorded, meaning valuable stats for marketers could be up to a staggering 80% wide of the mark. They have since stated they will implement new tracking systems to give video ad stats more accuracy. We learn, Facebook. We learn.

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