Algorithm. Noun. A process or set of rules to be followed in calculations or other problem solving operations, especially by a computer. Unless you work in SEO or more recently, social media, it isn’t as scary a word as it sounds. And if you do, we’re here to guide you through every move and shake, every Friday afternoon. Simple!
This week, everyone’s favourite selfie-sharing platform Instagram made some serious moves, rolling out brand profiles to a handful of users. The inclusion of more advertising and branding options will see it fall in line with parent company Facebook, but we’re excited to see what it could mean for employer branding. We already love using Instagram for clients; if this update gives us more room to flex our creative muscles, we’re all for it! It looks a little like this:
LinkedIn snuck in a huge update this week, introducing ProFinder, a new freelancer finding feature tool. It’s U.S. only for now, with limited impact on the traditional employer brand stomping grounds of company profile and newsfeeds, but will undoubtedly affect how you search for talent (or sample audiences) on the site.
So how does it work? A little like freelancer-finder apps like Fiverr and Upwork, but with the added bonus of LinkedIn’s masses and masses of data, which helps the network match your request with the best-suited freelancer. We filled out a test form and got a response within four hours. Impressive.
Next week we’ll explore Twitter’s additions to their Moments tab. Until then, happy Friday!
