No7 Beauty Advisors do a lot more than assist customers and sell products. Boots needed to attract advisors who were young, tech savvy and truly passionate about not only make-up and skincare, but wanting to make a positive impact. And with a worryingly high number leaving, our campaign needed to reconnect current No7 advisors with the brand.
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Of course, with a story like this, we needed the right way to tell it. One key aspect of our integrated campaign was a mobile-friendly website we set up for candidates. With a slick look, minimal design and additional content, we made it easy for our potential applicants to get inspired and start inspiring.
After a four-week effort, we considered engagement as a key metric. And with our campaign leading to 999 applications, it’s clear our message not only resonated with our candidates, but inspired them to act as well.