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April 29, 2016

Squid Social Round-Up 003

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The Bank Holiday weekend is almost upon us! But before you race off, we’ve got a quick social media platform round-up for you! Aren’t we nice?

Most of the social media column inches this week were devoured by strong financial showings for LinkedIn and Facebook in the first quarter of 2016, and not so strong results for Twitter.

LinkedIn share prices increased by 8%, marking, with a 29% rise in advertisement revenue for the network. Meanwhile, Facebook tripled its quarterly profits, making a cool £1.03 billion, a massive 80% of which can be attributed to mobile advertising.

What implications are there for employer branding, then? Well, it’s really down to you. The statistic confirms the shift to paid advertising across social, and on mobile, in particular, when getting your employer brand message out there. But paid doesn’t mean simple. The medium is getting over-saturated. Time to get creative, perhaps.

Twitter’s poor financial results – their revenue fell by 12% – may have prompted their switch from being listed as a ‘social media’ app to a ‘news’ app in app stores for iPhone and Android. The switch in focus to the ‘live’ aspect of the platform will increase the app’s exposure, while distancing itself from the likes of Facebook. Employers should embrace the ‘real-time’ aspect of Twitter and post with urgency and timeliness.

Social Media Creative Nick unearthed some impressive social stats from in the Tank, the details of which can be found in this little blog post. Until next week, friends.

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